A good CMS allows non-technical content editors to quickly make changes and add pages to their site without any programming knowledge. It should also support SEO technology to boost search engine results and grow business.
Look for a CMS vendor with solid customer support and a straightforward upgrade path. You want to stay caught up when new technologies and features are introduced.
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Easy to Use
CMS systems allow users to create, edit, and publish content without specialized technical skills. A user-friendly interface prevents miscommunications and errors that could result in posting unfinished content.
Having access to a support team is also essential. This way, couples can resolve issues in real time and avoid potential delays in digital marketing initiatives.
A CMS that provides a range of features, the headless CMS solution is essential for any company looking to expand its website in the future. Some basic growth features include marketing integrations, workflow automation, and reliable web hosting.
A CMS with open APIs makes it easy to connect with other systems in the organization. This can be done through out-of-the-box connectors or with a technical team that builds custom integrations. This is helpful for e-commerce websites and allows the CMS to deliver a unique experience to visitors across all devices. For example, a CMS can recommend related content to visitors and improve their journey through the site. This is the kind of experience expected by today’s savvy consumers.
A reliable CMS service must be able to scale. This means it can grow as your business needs do without requiring you to spend much time worrying about technical details. It’s also essential to look for a CMS that can easily accommodate new technologies that have become popular.
Scalability is a word you hear all the time in business, especially when it comes to growth and investment. But scalability goes far beyond just growing your business. It’s about adapting to changes in demand and workloads, whether that’s increased production or the addition of new products and services.
A scalable system can handle sudden increases in workloads and user demand. It can also add resources to accommodate these changes quickly and seamlessly, without any pauses in performance or need for sudden refactoring or rearchitecting activities that could introduce additional risk and complexity. This is often called horizontal or scale-out scalability, where multiple components are linked together to handle more workloads.
The last thing you want is for all your hard work to be ruined by hackers or a glitch in the system. The best CMS services have security features to protect your site from these issues. Look for options like user permissions, integrations, and customer support.
When choosing a CMS, you should also look for a system that allows you to stage and preview content before it goes live. This way, you can see if changes will improve the visitor experience before implementing them. This feature will help you avoid making mistakes or causing unnecessary delays in your website’s launch.
In addition to these critical features, Davies suggests looking for a CMS that can handle redundancies while maintaining data and goal integrity across teams. This will prevent one operator from overriding another’s work, which can cause miscommunications and mishaps. The better CMSs will adapt to each operator’s style while still adhering to business protocols and goals. This will help your team work together more smoothly and effectively.
It is essential to know if your CMS service provides raw, recordable analytics visible on the admin dashboard for easy viewing. This crucial feature allows you to track and monitor your website performance from various perspectives and see what needs improvement.
A CMS should also offer tools for optimizing SEO and web content, such as page expiration, meta description editing, and h tag settings. This is especially important for SEO and can help boost your site’s traffic.
Another essential feature of a good CMS is efficiently managing user and team permissions. Assigning roles for different team members, such as marketing, sales, or UX/UI professionals, should be simple. This can save time and effort while ensuring that content goes live with the approval of the correct managers. It is also helpful to have a robust, high-performance CMS that can handle even the most demanding websites. Ask your CMS vendor if they have tested the platform at high traffic levels and can deliver on their promise of fast, automated performance.
If you’re looking for a CMS that is easy to use, scalable, secure and has built-in analytics, look no further than Contentful. This comprehensive suite of CMS tools allows users to deliver fresh content to multiple digital channels.
This allows your team to create an editorial workflow that organizes posts and pages. It also enables you to schedule content delivery at a future date. This makes it easier to manage your day-to-day tasks and ensures that all your content is up-to-date and meets your marketing goals.
CMS platforms with integrated analytics allow you to track your site performance and identify improvement areas. It’s crucial to find one that includes SEO-friendly features because even the prettiest websites won’t convert if they can’t be found online. A CMS that supports microdata allows search engines like Google to understand your content and provide relevant results when asked questions via text or voice searches. This feature is essential as answer-driven searches are becoming more commonplace. This is also a great way to help your visitors find what they’re looking for quickly and effectively.