Expired listings are one of the hottest leads you can target. They are often eager to work with a skilled agent who can help them sell their home quickly.
But, many agents need help with prospecting for expired listings. This article shares three best-expired listing scripts and tips for handling common objections.
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Look for Expired Listings on the Internet
The best way to get real estate expired listings is by searching through websites on the Internet. Many websites offer databases of homes that have yet to sell within a specific time frame. These databases are a great resource for real estate agents looking to expand their reach and generate more leads.
However, it is important to note that these sites are not all-inclusive. There are other types of expired listings, such as withdrawn and pocket listings, that may not be included in these resources. This is why it is important to research and find a website that offers a comprehensive list of expired listings.
Another way to find expired listing leads is to use a real estate lead generation service that provides exclusive leads. This will help you save time and effort by focusing on leads likely to convert into business. Several lead generation services offer exclusive expired listing leads. These services allow you to make hundreds of calls per hour and provide various marketing tools.
The key to generating expired listing leads is to follow up quickly. Expired listing leads are often busy individuals, and getting back in touch with them as soon as possible is essential. The more quickly you can contact an expired listing, the better your chances of winning them.
Look for Expired Listings on Social Media
Expired listings are one of the best leads you can find in real estate. These properties were originally listed on the MLS but didn’t sell within a certain time. Luckily, the homeowner may be willing to give you a shot at selling the property, especially if you can show them how you’ll get it sold quickly.
To find expired listings, look for them on social media. You can search for keywords on Facebook, Instagram or Twitter. You can also find them by joining online groups and forums for real estate investors. Another option is to check public records. This is a time-consuming method, but it can yield good results. You can use a service to build lists of properties with filters like location, property details, and owner information. You can even target pre-foreclosures, vacant properties, or high-equity homeowners.
Look for Expired Listings on Google
Expired listings on Google can provide valuable leads for real estate agents. Prospective buyers may have overlooked these properties due to price or location. However, savvy real estate professionals can revive these expired listings with persistence and effective marketing strategies.
Determining its competitive and realistic listing price is one key to reviving an expired listing. Real estate agents can help sellers price their property competitively by reviewing the market and comparable sales and analyzing local trends. They can also use a fresh approach to marketing by updating photos, creating virtual tours or 3D walkthroughs, and targeting a broader audience through social media and online listing platforms.
Another way to target expired listings is by focusing on specific communities. For example, residential neighborhoods with luxury amenities like golf courses and gated communities can attract affluent buyers. Similarly, markets in popular vacation and second-home destinations can attract buyers seeking scenic locations.
When contacting expired listing leads, it’s important to remember that these homeowners were fully engaged and motivated to sell at one point. However, they may have become disengaged or frustrated with the process due to poor marketing or price.
Look for Expired Listings on the MLS
There are several ways to find expired listings on the MLS. The easiest way is to use a real estate search site and filter your results by “listing status.” This will show you all of the homes that have expired without selling. You can also use a database to generate lists of expired listing leads on demand or a software subscription that allows you to search for leads on any number of filters, including unlisted properties, pre-foreclosures, vacant homes, and more.
If you’re unsure which method to use, try searching for property listings that will expire next month on your MLS platform. This will give you a good idea of which homes are about to expire, and you can reach out to them before they do.
Another great way to reach out to expired listings is through social media. Launching a social media ad campaign can get in front of homeowners interested in selling their homes. This will help you build trust and establish yourself as an expert. When reaching out to expired listing leads, it’s important to be persistent and provide them with value. If you can demonstrate your expertise in the market and explain how you can sell your home quickly and for top dollar, they will likely choose you as their listing agent.